Off site SEO refers to the methods used to generate more visitors and higher rankings on search engines by using external websites that aren’t the site you are trying to promote. Hence the name Off Site SEO.
Nowadays it is not enough to just optimise your website itself. It is definately an essential piece of getting your site noticed but for long term high rankings then Off Site Seo will make a huge impact if used correctly. There are various techniques to achieve this but they all more or less rely on backlinks of various types.
Ideally you want quality sites with similar topics or keywords as yours to provide a link to your website. There are a few types to pick from including article sites, repicrocal links, banner ads, directory submission, social networking blogs and rss feeds.
The more relevant the off site area where your backlink is placed the better it will help search engines relate your site and keywords to the same topic. The better the reputation of the sites who provide a backlink also make a huge difference to your overall ranks. Think of it as votes for your site. A vote or relevant links from a top external site will mean more to search engines than 10 from low ranking sites. Their prominence adds weight to yours.
When only choosing quality sites and specific topic areas you will get a good reputation, using poor sites or on subjects unrelated to your site and keywords will and can be detrimental.
How to build these links?
Many techniques do take a bit of work and are for long term gain if your want to be successful.
Submit your website to directories in the particular categories your website relates to.
Write articles around your services or products giving genuine information and adding a link to your site naturally into the body of the text, submit this again to only relevant article sites and subjects.
Join forums based on your subject, you can often add your website into your profile as well as adding a link to your website in posts providing it is in relation to the thread.
Link exchanges are only worth doing if it’s a similar site with related keywords as your own.
Buying links and banner ads
Link Exchanges and SEO Companies.
The majority of back link sites and link farms can harm your site but there are always a few genuine ones out there. Sometimes it is better to use a few different companies for small amounts of Off Site Optimisation and then go by results or ask around for recommendations.
Hints on good back linking techniques.
Keep all link placements in relevant subject areas to your site and products.
Don’t use the same article without altering it to make each unique.
Use different webpage links for the articles with emphasis on keywords of that specific page, don’t just use your homepage address.
Vary the keywords often for the back links especially article links, search engines don’t like duplicate content.
Take your time, gradually creating your relevant backlinks is the ideal for long term search engine results.
What you shouldn’t do!
Don’t place thousands of links, back links over a short space of time, (very important when using a SEO company, this is where it can go horribly wrong)
Don’t put your links just anywhere, stick to only relevant topics.
Don’t use to many poorly ranking sites, quality sites with good reputations will make the most difference long term.
Off Site SEO is valuable to any site in both terms of search engine ranks and also if done correctly will create it’s own direct traffic of relevant customers to your site. It is time consuming but the effort will pay off. It isn’t necessary to constantly submit articles or create backlinks but is worth doing occasional campaigns on back linking every few months or so to get the maximum impact.
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Tags: back links
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